I‘ve received conflicting opinions regarding the legitimacy of LinkedIn recommendations. In this post, I’ll discuss my thoughts on the matter. But first, an Alec-Dote introduction (Trust me, it ties in): All throughout high school I worked a summer job at my hometown’s swimming pond. No, I wasn’t a lifeguard. I also did not teach swim [...]

No, I’m not dyslexic. The title of this post was conceived by myself after reading this article, realizing that Guerrilla Marketing is a somewhat inverse form of ‘Personal Branding’, repeating the phrase “Personal Branding” in my head dozens of times to come up with a clever title and inadvertently stumbling upon this dyslexic mash-up (by [...]

No matter what type of degree you have coming out of college, finding a job in the current market is pretty darn difficult. After keeping up to date with the latest business news and participating in a few job interviews, I’m beginning to believe that Marketing is the toughest (business) major to graduate and land [...]

Because I’m a member of Beta Gamma Sigma (the honors business fraternity) I get a free yearly membership to Business Week and Fortune. It’s basically like the fraternity I never joined at Bentley– but instead of keg parties, hazing and sorority girls, you get free magazine subscriptions, a certificate and the occasional discount to the [...]